Sex Un-Sells: No Blood For Panties urges boycott of products made in Sri Lanka

year: ⁣ 21 Jan 2010

⁣Sex Un-Sells: Provocative Videos Add Activism To Conventional Marketing Strategies; No Blood For Panties Urges Boycott Of Products Made In Sri Lanka


Boycott Sri Lanka, an activist group, released a shockingly innovative video series titled No Blood for Panties today. The videos are part of a campaign to boycott products made in Sri Lanka and help end the oppression of Sri Lanka's Tamils.
(PRWEB) January 4, 2010 -- Boycott Sri Lanka, an activist group, released a shockingly innovative video series titled No Blood for Panties today. The videos are part of a campaign to boycott products made in Sri Lanka and help end the oppression of Sri Lanka's Tamils.
"Boycott Sri Lanka is very excited about its release of the video series," says group representative Anjali Manivannan. "This video series allows us to reach Americans who might otherwise be unaware of the repercussions of their consumer habits.

"Sri Lanka uses tax revenue from the textile industry to oppress Tamil civilians and detain them in IDP internment camps," explained Manivannan. "No Blood For Panties sends the powerful message that buying 'Made in Sri Lanka' items and supporting state-sponsored human rights violations is unsexy. It sends the message that being a conscious consumer is where true sexiness is."
"The story narrative of No Blood For Panties takes on the idea of how events in the far corners of the world impact our very personal lives," said Michael O'Rourke of Dimension7, who directed the series. "This video series turns the popular axiom of 'sex sells' on its head by using the same approach to actually promote activism." O'Rourke notes that Sri Lanka is one of the largest suppliers of sexy lingerie to major brands, including Victoria's Secret.
"Sri Lanka relies heavily on its textile exports to the U.S., United Kingdom, and India," Manivannan explained. "The taxes paid by textile manufacturers in Sri Lanka are used to fund government operations. Those taxes pay for the build-up of Sri Lankan armed forces even after the military conflict is over and support the systematic colonization of traditional Tamil lands.

"Due to Sri Lankan government-imposed media restrictions," Manivannan continued, "many Americans are unable to grasp the gravity of the Tamil people's plight in Sri Lanka.

"Boycott Sri Lanka urges every potential customer to pledge to boycott products made in Sri lanka. We made No Blood for Panties as an innovative tool to advance consumer conscience among the American public."
The light-hearted videos have a serious purpose, the producers noted. "Boycott Sri Lanka is a human rights group composed of American citizens and international members concerned about the crisis in Sri Lanka," Manivannan explained to reporters. "It was formed in 2009 to encourage Americans to promote a sustainable solution to Sri Lanka's conflict. Sri Lanka has experienced a brutal ethnic conflict between the Sinhalese-dominated government and the Tamil population, who have been discriminated against since Sri Lanka's independence. Over 125,000 lives have been lost in the conflict."
To see No Blood for Panties, go to: / boycottsrilankanow

For more information, visit www.boycottsrilanka.com


Email Boycott Sri Lanka at or contact at: info(at)boycottsrilanka(dot)com .

Boycott Sri Lanka
Communication Director

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